WhatsApp calls and messages: a guide for businesses
Many customers reach for WhatsApp before the phone. Here's how not to miss those calls and messages.
Why WhatsApp
WhatsApp calls are free for the customer, and the chat history stays with them. That's why many customers message or call on WhatsApp instead of dialing your number.
Business profile and verification
To answer WhatsApp calls with AI, Meta needs to verify your business. That usually takes a few days. Messages work from day one.
A message for missed calls
Sending an automatic message when a call goes unanswered keeps the conversation alive: the customer hears from you, and you continue the chat when it suits you.
Everything in one panel
Seeing phone calls, WhatsApp calls and messages in one panel instead of three places simplifies your team's work and keeps every request from slipping through.