What do missed calls cost your business?
Every missed call is a potential order or booking. Here's how to estimate the loss with your own numbers.
Why do calls get missed?
Most calls are lost at peak hours, at night and on weekends. At those times your team is serving customers in person and can't reach the phone. The customer doesn't wait — they call the next number.
How to estimate the loss
A simple formula: missed calls per month × share of calls that become orders × average order value. For example, if half of 100 missed calls a month had become ₼20 orders, the loss would be ₼1,000 a month. Plug in your own numbers.
The hidden cost: repeat customers
A customer who gets no answer may take not just one order elsewhere, but future ones too. That's why a missed call is worth more than a single receipt.
What you can do
Start tracking calls: at what hours are they lost? Then cover those hours — with extra staff, a callback rule or an AI receptionist. Telvo answers 24/7 and sends a WhatsApp message to any call that still goes unanswered.
